For me it's all about life style and how long I want to live! Eat wrong, clog veins! Eat right, feel right, live longer. I find that the weight is my secondary goal. When I went to the cardio doctor and he took a scan of my arteries and found 30-40% plague I was shocked. It motivated me to do doing something about my eating habits. In one month I dropped almost 16 lbs but more significate I lower my lipid count by 50%. I want to live to see 90 and my great grand children. Heart disease is the NUMBER ONE killer of women! mostly overweight women with wrong eating habits. Do this for your life not a diet!